Pfizer has launched a SMS-based smoking cessation programme in support of its smoking cessation drug Champix /Chantix
Apparently, research has shown that half the fight to quit smoking is psychological.
Users of the drug are hence assisted with up to daily SMS encouragement reminders to keep up the good fight , not to give up and basically to keep the chin up until the end of the drug course.

To register, send QUIT to 73333 , you will be prompted to enter your drug course start date to begin the programme.