QuickTip: Choosing Keywords for your SMS Receive Campaign
When starting a SMS Receive Campaign, you will be expecting SMS messages to come in, be received and appear in your Campaign report. Such a Campaign can be created for various objectives, such as to receive enquires for your product or service (most popular!), for receiving feedback, or for receiving submissions for a Luck Draw.
You will of course have to tell mobile users that they have to send in SMS message in respond to your Campaign.
You can let mobile users know of your campaign via various means:
- TV adverts (expensive!)
- Newspaper adverts
- Newsletters
- In-Store materials
- SMS Broadcast (you can send this via the Portal!)
When you created the SMS Receive Campaign on the Portal, you would have been prompted to choose a keyword as part of the Campaign setup. You will have to tell the mobile user to place this keyword as the first word in their SMS message before they send the SMS to the Portal shortcode 73333.
Assuming that you have chosen the keyword “Cola” and you are looking to collect a subscription list of people interested in receiving further news about your product, examples of how you can tell your potential mobile users about the Campaign are as follows:
Send <Cola> < “Your Name”> to 73333
Send “Cola” SPACE “Your Name” to 73333
Send Cola <Your Name> to 73333
All the above examples will work! The Portal is smart enough to filter out the < symbols and quotes to make sure the SMS message appear in your Campaign report!